Marketing Video Production Services

Considering hiring a video production company to support a business marketing campaign? At Vaskevich Studios, we’re ready to make a positive difference and produce a video product that will work to boost your business market presence, create a strong product or service awareness and reinforce your company branding.

With over 15 years of successful award-winning video pre-production, production and post-production experience, we can help a company or an organization of any size to effectively increase a product or service target demographics awareness, improve consumer confidence trust levels and loyalty, and naturally increase conversion from existing clients and prospects.

As an Orlando, FL based video production company, we produce and design product and service marketing videos for advertising campaigns applicable to the following delivery mediums

Our in-house film and video production service capabilities include but not limited to:

• Pre-production assistance with creative concept development and script writing
• On-location video production service with Full HD and Ultra HD camera packages, including high-speed slow motion video capture
• Special configuration lens for macro video capture and tele video capture
• High resolution aerial photography and 2k HD / 4k UHD aerial videography.
  * Aerial photography and aerial videography requires special permissions from the property holder.
  * Both Indoors and outdoors environments are eligible if specific legal and weather conditions are met.
• Variable color temperature video lighting equipment to conform to existing lighting conditions or to capture accurate color representation when capturing video footage of narrow range color frequency light emitting devices (commonly applies to industrial and manufacturing processes)
• On location high-definition and high-sensitivity audio recording to accurately capture and reproduce sound from environments or sound emitting devices
• Multi-camera videography for events such as performing arts, dance recitals and theatre stage performances
• Voice-over talent selection, screening, recording and audio post production
• Video and audio post-production services, including video footage color grading, video editing, audio mastering services, motion graphics design, music and sound effects editing
• Distribution of the final marketing video product by encoding and conforming the final video product for online streaming media, CD, DVD or Blu-Ray marketing materials or TV broadcast
• CD and DVD duplication, printing and packaging design

Creating a progressive marketing video that will actually serve the purpose in the short and long run advertising campaigns, requires more than creative commercial photography, technical and artistic visualization skills. It required an approach that utilizes psychological and technical sciences which study both – the marketing entity and the target audience.

As a professional full-time video production company, we understand that marketing video production requires a good understanding of the following to successfully execute a video medium campaign to be applied to the appropriate product or service appeals.

• the product or service to be marketed
• careful analysis of the target demographics
• target market scope

Here is how we suggest to tailor your business marketing video production to create a successful video advertising and company branding campaign.

1. Research, define and refine your target audience. Advertising and marketing video production allows delivering a message to a very specific audience about your company’s service or product unique value. Your product or service will probably not appeal to everyone. Therefore your target audience must be specifically and demographically defined. The message must be carefully crafted for your advertising video production service investment to produce a cost effective marketing tool that will result in conversions.
2. Produce an emotional connection. Part of our experience in video production process has taught us a very important lesson – the target audience that we produce marketing videos for has virtually always made the purchase decisions partially based on emotional connection. For example, your product or service might not deliver everything that your competitors do. However, the fact your products or services are used and trusted by other well known clients, will help your target audience to associate your products with the names they know and become to feel more comfortable about purchasing from you.
3. Business marketing video production service can create is a superb tool to not only tell, but to show. Videos that are specifically produced for advertising and marketing are by far the fastest growing and utilized business marketing tactic. This is because it informs and persuades people to pay attention to your message, and video does it better than any other type of advertising vehicle. With ever growing attention-deficit overwhelmed audience, video production service for marketing becomes a prime tool to reach and help your target audience to convert to your client base.
4. Tailor your business marketing video production message on your customer, not you. Your prospects and customers want to know how to solve their problems – that’s what’s important to them. Majority of produced video advertising and marketing videos fail to be written from client’s perspective. Most business video production service efforts fail because the videos talk about the business and not their customers. From a client’s perspective, the video should address your client’s problems and suggest an applicable product or service solutions that you may provide.
5. Convince your prospects and clients that you believe in what you do and how you do it. Be transparent in your messages and mention your core values.